Management Information System in Marketing Information System Essay

Market information system may be defined as factual knowledge about the action, antecedents or consequences of social actors outside or inside the firm and the environment in which they operate. Social actors are as consumers, completions, employee, institutions, suppliers, wholesalers, retailers, govt. bodies and NGO’s. The environment actors are physical, technological, economic, legal and social taboos. Marketing decision support system (MKDSS) is an information system that helps with decision making in the formation of a marketing plan. The reason for using a MKDSS is because it helps to support the software vendors’ planning strategy for marketing products; it can help to identify advantageous level of pricing, advertising spending, and advertising copy for the firm’s products. This helps determines the firm marketing mix for product software. Various Constitute Are: Consumer behaviour, Aggregate demand, the competition, Political/ Legal/ Social environment, Product consideration, Distribution questions, Pricing consideration, Communication issues and Organizational behaviour. Marketing Information System Marketing Science System: this includes statistical models and analysis, data base, quantitative, analysis, mathematical models and analysis, and product analysis. All these lead to interpretation of analysis and findings to arrive at conclusion and recommendation. Normative System: this system narrates shapes of judgment of an organization what is good or bad, important or unimportant, what action should be or should not be taken in. It is connected to communication system and marketing science system. The normative system translated organizational goals into sub-goals, policies and standards. Output :- The overall output of MIS in the management decision system arrives at policies, rules, procedures and directives with regards to organizing, planning, staffing, executing and controlling. Feed Back :- Feed back on an environment and organization is through the output of marketing information system. However, one cannot specify what information is needed for decision making until an explanatory model of the decision process and the system involved in it are constructed and tested. The marketing information system enables in assessing the managerial information and their feedback effects on environment and organization. This is a continuous process to locate the very open system of marketing in terms of responses to the internal and external pressures.  Computer, electronics, communication and audio video technologies have converged closely to produce a new style of operating business. The tools, the technologies and the well designed solutions and system are available to support all needs of the business. What is needed is an integrated solution out of these technologies and the system offering an enterprise wide management support. Such an integrated solution is called as the En terprise Management System (EMS), which when implemented in an integrated manner for co-ordinated and co-operative function of the business give rise to the Enterprise Management System. Technology Evaluation Factors Client server architecture and its implementation- two tier or three tier. Object orientation in development and methodology. Handling of server and client based data and application logic. Application and use of standards in all the phases of development and in the product. Front end tools and backend data based management system tools or the data, process presentation management. Interface mechanisms: Data transfer, real time access, OLE/ODBC compliance. Use of case tool, screen generators, report writers, screen painter and batch processor. Support system technology like bar coding, EDI, imaging, communication, network. Down loading to PC based packages, MS-Office, Lotus note etc. Operation system and its level of usage in the system. Hardware- software configuration management. Marketing Information System is Information System used in Marketing and management that automate some sales and sales force management functions. They are frequently combined with a marketing information system, in which case they are often called customer relationship management system. Sales force management system are information system used in marketing and management that automate some sales and sales force management functions. They are frequently combined with a marketing information system, in which case they are often called customer relationship management. Enterprise Management System (EMS) is any of the strategies and technologies employed in the information technology industry for management the capture, strong, security, revision control, retrieval, distribution, preservation and destruction of documents and content. EMS especially  concerns content imported into or generated from within an organization in the course in the course of its operation, and includes the c ontrol of access to this content from outside of the organization’s processes. Marketing management is about finding ways of satisfying customer wants and needs, while achieving organizational objectives or requirements in terms of profit or some other measure of corporate performance. It brings together all customer-impinging resources, such as product design and specification, advertising and other forms of promotion, pricing policy, selling, channels of distribution and physical distribution to achieve this end. These customer-impinging resources are often summarized under four headings and referred to as the four Ps of the marketing mix (price, promotion, place and product). The art or science of marketing management is concerned with making decisions/policies with respect to the elements of the’ marketing mix such that the company’s interface with its markets is both profitable and customer satisfying. Marketing Information Systems The concept of marketing information systems has been around for many years. Early systems were paper-based systems but, with the emergence of computers with large storage capacities and later microcomputers with similar features, marketing information systems have become more â€Å"electronic† in nature. MIS (marketing information systems) can be classified under five headings: Planning systems – which provide information on sales, costs and competitive activity, together with any kind of information which is needed to formulate plans. Control systems – these provide continuous monitoring of marketing activities and enable marketing executives to identify problems and opportunities in the marketplace. At the same time, they permit a more detailed and comprehensive review of performance against plans. Marketing research systems – such systems allow executives to test decision rules and cause/effect hypotheses. This permits the assessment of the effects of marketing actions and encourages improved learning from experience. Monitoring systems – these systems provide management with information  concerning the external environment in which they are operating. One can define a marketing information system as one which scans and collects data from the environment, makes use of data from transactions and operations within the firm and then filters, organizes and selects data before presenting them as information to management. Using a Marketing Information System As we have seen above there are two basic. ingredients to a marketing information system. On the one hand, there is a database or a number of databases containing a variety of data about the firm, its competitors, its markets and the environment. On the other hand, there is the provision of a wide variety of analytical tools capable of exploring the data and turning it into meaningful information for management. When designing a marketing information system a number of important questions need to be answered in the first place. These are: (1) Exactly how much information will be entered in the database? (2) What information will be entered into the database? (3) How will it be entered into the database? (4) How will it be manipulated once it is in the database? (5) To whom will reports be sent? The question of how much information is extremely important. There is always a danger that too much information may be entered. This will only serve to overload management’s information processing abilities. In addition, any data or information which is not used by management is clearly redundant and will be taking up valuable storage space in the information system. From time to time it is necessary to review the information available in the information system and to remove any that is not being used. Creating a â€Å"real world† MIS for those that cannot afford to wait Rather than wait for the dream to materialize, marketers need to improvise. They need a system that enables them to (1) make better decisions and (2) support those decisions with verifiable data. The initial steps of this approach typically involve the following: 1. Look at what systems the company already has in place, 2. Determine what useful marketing information can be gleaned from those systems, 3. Identify the information marketers need that they are not getting from existing systems, 4. Create, or find, additional systems to provide the needed marketing information, 5. Integrate these systems with companywide enterprise systems (if possible and not too costly). 1. Start with the accounting system A good place to start is the business system that every business has – the Accounting system. What information do businesses get from their accounting system that is useful to marketers? 1. Sales 2. Costs/Expenses 3. Profits If the accounting software is well designed and flexible, this information can be sorted in a variety of ways including by (1) Sales person, (2) Product, (3) SKU (stock-keeping-unit), (4) Division or Region, (5) Distribution channel, (6) Reseller, and (7) Season. The information obtained from the accounting system is typically enterprise-wide and at a macro level. It usually does not give marketers, or their bosses, the information necessary to (1) determine the effectiveness of the organization’s marketing efforts; (2) enable it to react quickly to real-time crises and opportunities; or (3) respond rapidly to competitive threats. Some of the information that marketers need from an effective marketing information system includes the following: 1. Marketing strategy feedback (or how well marketing strategies are working) 2. Complaints 3. Compliments (testimonials) 4. New Product ideas 5. Competition information 6. Marketplace changes To capture and properly respond to this information, most marketers need to create a Marketing Information System that augments the macro information provided by their accounting systems. 2. Market Information Form To minimize paperwork, marketers can collect a lot of the information from the above list on a Market Information Form (or its electronic equivalent). The information collected and how this information is used is summarized below. 1. Complaints. Once collected, complaints are distributed to those that can solve the problem quickly. The objective is to turn the negative into a positive and build a stronger relationship with the offended party. The way companies handle complaints can mean the difference between success and failure in an increasingly competitive marketplace. 2. Compliments. After obtaining permission, marketers use compliments in their marketing communications. Nothing is more effective than bona fide testimonials from customers. Copies are also given to sales people so they can put them in their sales notebooks and use them to impress prospects and close business. 3. New Product ideas. These are fed into the company’s new product development system. 4. Competition Information. This is given to sales people to put in their sales notebooks so they can use the data to answer objections and close business (with the caveat of not disparaging competitors) and is fed into the company’s new product development system so that new products can be designed to beat competitors. 5. Strategy feedback. This information is organized by the marketing building blocks (1) corporate image, (2) positioning, (3) product, (4) pricing, (5) distribution, (6) promotion, and (6) marketing information system (yes we need to collect information as to how well our MIS strategies are working). Based on feedback, strategies are adjusted as necessary. A pad of these forms (or an electronic version) is provided to all the contact points including (1) Receptionists and secretaries that answer the phone, (2) Sales people, (3) Customer service people, (4) Repair people, (5) Personnel that respond to inquiries and complaints online and on social media, and (6) accounts receivable (since they often hear about complaints when they try to collect on late invoices). 3. Lead Card Leads are captured on a lead card or its electronic equivalent. Sales people use the lead card to follow up on a prospect’s interest with the objective of closing the sale. In addition to notes of all contacts, there are four main pieces of information that should be captured on the lead card. 1.  Identification of the prospect. If you are selling to a business, most of the information you need is on your contact’s business card. For additional information you need, your lead card should be designed so you can add it with minimal effort. 2. Product interest. The products you typically sell should be pre-listed on the lead card so sales people can quickly check them off. 3. Degree of interest. This is your sales person’s guestimate of how likely the prospect is to buy your product in the current period, which is usually this month. Because the degree of interest is also called â€Å"buying temperature† the metaphor for degree of interest that is often is used is Hot for the most interested leads, Warm for the next most interested leads, and Cool for the least interested. The â€Å"Hot† leads should automatically update another MIS report called the Hot List. 4. Lead source. All promotion that you do should have a unique code so that when the lead is captured, you know what marketing activity generated the lead. This lead source should automatically update another MIS report called the Promotion Effectiveness report. In addition to helping sales people follow up on leads and close business, smart marketers use lead card information for other Marketing Information System purposes, such as the Hot List and Promotion Effectiveness Report described below. 4. Hot List An MIS report called the Hot List contains the following information on â€Å"Hot† leads: 1. Prospect name. This could be a business or individual. 2. Decision makers. This is so the sales person does not waste time talking with the wrong person. 3. Product or project proposed. This is what the prospect wants. 4. Proposal date. This is the date the product proposal and estimate of the cost is given to the prospect. 5. Dollar-amount proposed. This is the price of the product proposed. 6. Percent chance of closing in the current period. To qualify for the Hot List, a Hot lead should have at least a 25% chance of closing in the current period (each company should decide their own minimum threshold for Hot). 7. Expected Value (5 multiplied by 6). If the dollar amount proposed is $10,000 and the % chance of closing is â€Å"guestimated† to be 50%, the expected value would be $5,000. 8. Objections. This lists the objections that are keeping the prospect from buying. Sales managers use the Hot List in two ways. 1. Help close sales. The sales manager helps sales people to close Hot leads by coaching them on how best to answer the Objections in column 8 of the Hot List. 2. Dynamic sales forecast. The sales manager helps to insure that the sum of Expected Values equals, or exceeds, each sales person’s quota for the month. If the expected values are lower than a sales person’s quota, the sales manager can encourage the sales person do whatever is necessary to get more Hot leads on the Hot List so that the sum of Expected Values equals or exceeds the quota. The sales quotas of all the sales people should sum to the â€Å"measurable goal† of the Marketing Plan. 5. Promotion Effectiveness Report As each sales person captures the promotion source for each lead on the Lead Card, the information automatically flows onto his or her Promotion Effectiveness Report. Every time a sales person gives a presentation or makes a sale from a lead, that information is recorded on the Promotion Effectiveness Report. The MIS system automatically adds up the total number of the leads, presentations, and sales company-wide for each promotion source. When compared to the costs of that promotion source, the marketing department can calculate the promotion effectiveness, or ROI, of each promotion. Since totals for leads, presentations, and sales are available in the MIS by sales person, the sales manager can automatically compute the batting average of each sales person and determine the number of leads and presentations each one needs to make his or her sales quota. In this way, the sales manager and the company marketers systematically work together to insure that (1) plan goals are met and (2) the money invested in promotion is not wasted (the ads and promotions that are effective will be repeated and the ones that don’t will be discontinued). 6. Market Research The systems above (Market Information Form, Lead Card, Hot List and Promotion Effectiveness Report) typically capture information in real time and provide a lot of great information that help the marketing function do a more effective job and prove it to the CEO. Even so, this is not enough. There are still holes in the information marketers need. In an effort to plug  these holes, there is one big missing piece – Market Research. There are two big categories of Market Research – Secondary and Primary. 7. Secondary Research Secondary research is simply research done by others. Perhaps the greatest invention for secondary research is the search engine. Marketers can simply type in search terms in a search window and browse the Internet for any data related to those search terms. Furthermore, marketers can set up â€Å"alerts.† That is, search terms can be entered into a search engine so that the search engine’s crawlers will continually search for anything that contains those search terms and send you an email when it finds them. There are so many other sites, which marketers frequent, that provide a wealth of information. Just a few examples include: Media Post, Marketing Sherpa, Brand Channel, Hoovers, the CIA World Factbook, and ClickZ. 8. Primary Research When some big holes remain that still need to be plugged, marketers will often do primary research, which is their own research. Common forms of primary research include surveys, focus groups, experiments, and various forms of crowd sourcing.

Western Borrowed Muslim

The Muslims have been a part of the American History ever since the Pre-Columbian times. The Early explorers used maps that were made by Muslims. At the time, the Muslims had advance Geographical and Navigational information. Also, aside from this, during the time when African slaves were imported in the Americas, half of the slave population could be estimated to be Muslims. The Msulims arrived in Europe in different ways, these were through, Muslim Explorers, Muslim Armies, Traders, and through Scientific Research and Arabic Manuscripts. Europe being influenced by Muslim Culture was famous for exploring the Western Continent. These are some instances in History that could usher a great influence in Culture. Islamic Science In 750 AD, Abbasid caliphs of Baghdad, helped Science not only to thrive, but also spread towards the West(Spain) and East(Central Asia) in a period of over six hundred years. Influenced by Greek, Indian and Persian Culture, the early Arab Muslim scholars were able accrue an insurmountable amount of scientific knowledge. In doing so, they were able to make it flourish through their own innovations and discoveries. Astronomy and Mathematics were two of the bodies of knowledge which the Muslims paid attention to. Astronomy was particularly important to them specifically because of their religion. In Muslim Religion, one must pray towards a specific direction, specifically towards Mecca. Wherever a Muslim follower is, he must pray towards that direction, and at the time, they did not rely on any instruments such as a compass, but simply relied on the stars. Mathematics is relatively important to them as well with regards to dividing their property with regards to Inheritance in the Islamic Law. Although Science developed with the help of Islam’s, there are no active figures in Science that were Muslims. But during the 12th and 13th Centuries, the Research paper done by these people were translated from Arab to Latin and was passed to the western continents. Medical Arts A book that may be found in on-line, Islamic Medicine, Proviedes studies and various essays pertaining to different Physicians and scholars which would contain chapters on Islamic Medical Ethics, euthanasia and AIDS. The advance stages of Arab Medicine came in 12th and 13th Century, wherein we can find entries pertaining to Medical Schools flourishing in the Muslim Society. Some achievements of Arab medicine that were overlooked by the west was Muslim(Arab) roots of European Medicine, and the Discovery of how Pulmonary Circulation works in the Body. In fact it was discovered later by two doctors in the U. S. that the Pulmonary Circulation was indeed discovered by a Muslim that goes by the name of Ibn Nafis. This proves that the Pulmonary Circulation was not discovered in the 16th Century by the Europeans, but by Ibn Nafis who was actually a famous physician of the 13th Century. Alchemy and Chemistry Alchemy is often related to magic. It is described as the Magical transformation of different kinds of metal, specifically; Lead, into gold which is the most precious metal of the time. Alchemy in reality is the precursor to Modern Chemistry as we know it. A record from the 14th Century of the Arabs maid by Abu al-Qasim Muhammad Ibn Ahmed al-‘Iraqi, pertained to a book which was about the cultivation of Gold. Literature and Poetry An Arab named Al Biruni, born in Khawarizm(Caspian Basin), who lived in 1050’s was a man of letters and words who gave the Arabic Culture a universal dimension. Al wrote in the Persian and Arabic languages. He said, â€Å"I was brought up in one language (that of Khawarizm) †¦ I learnt Arabic and Persian later, and I therefore come as an outsider to both these languages, my command of which I strive to perfect. But I must confess that I would rather be insulted in Arabic than praised in Persian. † In the 8th Century, the first Arabic Literature that could be called a masterpiece was â€Å"Ibn Al-Muqaffa's Kalila Wa Dimna†. This was an indication to the nature of this epoch and also it was a collection of Indian Fables translated in the Arab language. These Indian fables may it be the Persian or the original Sanskrit version is now lost. Arab grammarians were able to establish rules for the language which was developed to be pure and as much as possible, close to its origins. This was the time that the first Arab dictionary was created. During this time, the paper industry developed and the rulers began to take a liberal approach with regards to arts. Soon after, the aristocracy supported and patronized the evolution of Literature. Literary genres such as the Epistle, the short story(risala) and the maqama(a mix of diction and reality in a form of a rhythmic prose, where in the action is centered towards one character), prospered. It was at this time that the champions of Reason started to debate against the conservative majority, whether to keep their native tongue or propagate diversity. The Arabian Nights, Alf Layla Wa Layla, or the World famous â€Å"A Thousand and One Nights† is an essence of ‘peddlers’ literature’. Peddler’s Literature in laymen’s terms would mean a form of public speaking. In Muslim countries, public speaking is a form of entertainment or communication that is loved by all. Public Speeches are done in city squares and is often used to deliver poetry, which comes with gestures. The Public speaker must have a god command of the literary piece and must also command the public to continually gain their attention. Geometrical Ornamentation Because of the Geometrical style of Ornamentation, the art of Muslims moved towards pure abstraction. Art of Astronomers and Mathematicians would be described by the series of modifications and superposing of star like shapes with six, eight, ten, or even twelve points. With these kinds of designs which has countless foci, constitutes an invitation to meditate. Moral System Islam has done a really good job of creating foundation for Human rights all through out the world which is not only observed but respected as well, what ever the circumstance may be. Not only do Muslims provide legal safeguards but they also provide and effective moral system. This moral system can be discussed as such: Anything that would lead to the welfare of an individual or the welfare of the society is morally good, and such, whatever provides to be injurious to the society and its people may be considered as morally bad. Muslims have never claimed the right to call their Moral system to be one of its kind, or a breakthrough when it comes to other moral systems, nor did it ever seek to minimize or exaggerate the importance of other moral systems. They address the well known moral virtues with equal importance with regards to its role in the scheme of life. The Muslims wanted to ensure that their sense of morality overcomes one’s selfish desire. May it be literature, science, medicine, astrology, geometry or Alchemy; Muslims have indeed made a mark in History. Their culture is rich and has done a great job of influencing other nations, specifically the Western Nations. The Influence was neither forced nor was it intentional. It was the inevitable outcome of two civilizations meeting, mixing and taking the best from each other at the boundaries of the Muslim encroachment on the Christian Civilization in Europe.

Kyoto Protocol Essay

The Kyoto Protocol is an international agreement linked to the United Nations Framework Convention on Climate Change that aims at reduction of Green House Gases (GHGs) and others like CFCs. The Kyoto Protocol was adopted in Kyoto, Japan, on 11 December 1997 and entered into force on 16 February 2005. Currently, there are 192 Parties (191 States and 1 regional economic integration organization) to the Kyoto Protocol to the UNFCCC. Participation in the Kyoto Protocol, where dark green indicates countries that have signed and ratified the treaty and yellow indicates states that have signed and hope to ratify the treaty. Notably, Australia and the United States have signed but, currently, decline to ratify it. Participating countries that have ratified the Kyoto Protocol have committed to cut emissions of not only carbon dioxide, but of also other greenhouse gases, like, Methane (CH4), Nitrous oxide (N2O), Hydrofluorocarbons (HFCs), Perfluorocarbons (PFCs), and Sulphur hexafluoride (SF6). The goals of Kyoto were to see participants collectively reducing emissions of greenhouse gases by 5.2% below the emission levels of 1990. This goal is to be achieved by the year 2012. While the 5.2% figure is a collective one, individual countries were assigned higher or lower targets and some countries were permitted increases. Recognizing that developed countries are principally responsible for the current high levels of GHG emissions in the atmosphere as a result of more than 150 years of industrial activity, the Protocol places a heavier burden on developed nations. Under the Protocol, 37 industrialized countries and the European Union (called â€Å"Annex I countries†) commit themselves to a reduction of four greenhouse gases (GHG) and two groups of gases (hydrofluorocarbons and perfluorocarbons) produced by them and all other member countries give general commitments. The total percentage of Annex I Parties emissions is 63.7%. Any Annex 1 country that fails to meet its Kyoto Protocol target will be penalized by having its reduction targets decreased by 30% in the next period India and China, which have rati fied the Kyoto protocol, are not obligated to reduce greenhouse gas production at the moment as they are developing countries; i.e. they weren’t seen as the main culprits for emissions during the period of industrialization thought to be the cause for the global warming of today. This is a little odd given that China is about to overtake the USA in emissions, but take into account the major differences in population and that much of the production in these countries is fuelled by demand from the West and influence from the West on their own culture. As a result of this loophole, the West has effectively outsourced much of its carbon emissions to China and India. The Protocol allows Annex I countries to meet their GHG emission limitations by several â€Å"flexible mechanisms†, such as emissions trading (interms of carbon credits/Kyoto credits), the clean development mechanism (CDM) and joint implementation which are described below: †¢ If participant countries continue with emissions above the targets, then they are required to engage in emissions trading. Emission trading allows the countries to purchase GHG emission reductions credits from other countries that do not need to reduce their GHG emissions. †¢ The Clean Development Mechanism (CDM) allows developed countries to undertake projects to reduce emissions in developing countries to generate Kyoto units. †¢ Joint Implementation (JI) allows developed countries to undertake projects to reduce emissions in other developed countries to generate Kyoto units. †¢ Carbon Credits – Indian Scenario †¢ Carbon credits and carbon markets are a component of national and international attempts to mitigate the growth in concentrations of greenhouse gases (GHGs). One carbon credit is equal to reduction of one ton of carbon dioxide, or in some markets, carbon dioxide equivalent gases. The goal is to allow market mechanisms to drive industrial and commercial processes in the direction of low emissions of GHGs into the atmosphere. †¢ During Kyoto protocol, allocation of carbon credits or Kyoto credits was made to different countries. Each credit gives the owner the right to emit one metric ton of carbon dioxide or other equivalent greenhouse gas. If a country exceeds its emission quota, it has to pay for it in three possible mechanisms to get back the credits, and thus GHG emissions become expensive for the emitters. The three mechanisms are as follows: †¢ Mechanims I – Emission Trading: Countries that have not used up their quotas can sell their unused allowances as carbon credits, while others that are about to exceed their quotas can buy them. †¢ Mechanism II – Clean Development Mechanism: Developed countries (responsible for high GHG emissions, listed as Annex I countries) can start GHG reduction projects in relatively un-developed country (listed as non-annex countries). The purpose of this mechanism is to encourage clean development in developing countries. CDM rights are given only to Annex I countries. †¢ Mechanism III – Joint Implementation Mechanism: A developed country with relatively high cost of setting up of GHG reduction project, will set it in some other developed country. This way, countries can reduce their GHG reduction costs at the same time contribute to Global GHG reduction. An example for a JI project is replacing coal thermal project with a more efficient combined heat and power project. At present Russia and Ukraine are having highest number of JI projects. †¢ †¢ Carbon credits can be gained even by individuals within a country by developing projects that reduce GHG emissions. Several private and government organizations are existing now for sale and purchase of carbon credits. †¢ The actual value of each credit may vary, subject to the market position. Currently its value is about 12-20 Euros. †¢ Indian Scenario: †¢ India has generated approximately 30 Million carbon credits and approximately 140 million in run, the second highest transacted volumes in the world. India’s carbon market is growing faster than even information technology, bio technology and BPO sectors as 850 projects with a huge investment of Rs 650,000 million are in pipeline. As per the Prime Minister’s Council on Climate Change, the revenue from 200 projects is estimated at Rs. 97 billion till 2012. †¢ India has been able to register approximately 350 projects spread across various sectors with major dominance of renewable energy, energy efficiency and biomass energy projects. †¢ Renewable energy status in India †¢ Carbon, like any other commodity, has begun to be traded on India’s Multi Commodity Exchange and has become first exchange in Asia to trade carbon credits. †¢

Program development Essay Example | Topics and Well Written Essays - 500 words

Program development - Essay Example Delaune and Ladner (2006) averred that â€Å"community nursing uses a holistic approach that required both disease prevention and health promotion activities, including education and advocacy†. This paper aims to present to process of developing a program for health promotion and disease prevention focusing on the top three leading causes of death and chronic illness to women: heart illness, cancer and stroke over a three year period. After having identified the focus of this study and the objectives, the specific needs or health concerns of the population can be identified using social observation, interview and survey. This phase would enable the health care practitioners to identify factors that lead to higher susceptibility of women contracting the identified illnesses. The survey would include information on demographics, income, educational attainment, health records, housing condition, nutrition, and environmental indices, among other factors. The goals would identify priorities in focusing specific illnesses according to the given time frame. Since heart illness is the primary cause of deaths for women in the Untied States, the program should emphasize pertinent factors and issues relative to this disease. These factors should include causes and possible solutions, as well as needs of the community which could assist in the prevention of these illnesses. The most important aspect in this phase is setting up meetings with local authorities and health practitioners in the community level to discuss the proposed program, solicit advice, reaction, suggestions and prepare plans for the immersion phase. It is at this phase that actual observations, interview, survey, collection and collation of data, interpretation of results, and proposed recommendations would be undertaken. It is also here that findings would be reported to the committee that was originally met. Schedules for health education, promoting health care and prevention of

The Increasing Role of Islam in Terrorism Essay

The Increasing Role of Islam in Terrorism - Essay Example The psychological state of suicide bombers before they perform the final stage of their mission and what are the benefits promised by Islam that encouraged the Muslim youth to do such horrible and destructive sacrifices. This paper also analyzes the true intentions of terrorist and why Islam is spreading like wildfire in the four corners of the globe. Finally, the paper will make an assessment of the global situation and the threats imposed by Islamic fundamentalism that are waiting to devour the innocent peace loving men, women and children of the western world. The religion of Islam is the fastest growing religion throughout the world, with over 1.5 billion Muslims throughout the world at present. The meaning of Islam is peace and forsaking ones pleasure for the pleasure of God. Many practitioners of Islam are peaceful and tolerant of other religions and beliefs. While there have been conflicts between Muslims and followers of other faiths throughout the centuries since the Islamic religion developed over 1,400 years ago. However, the rise of violent acts by Islamic extremists in the 20th and early 21st centuries, such as the attacks of 9/11, have made world leaders take notice of the growing threat and realize that it continues to grow. We cannot label all Muslims as dangerous and extremist, but the amount of followers willing to hurt and kill others and themselves in the name of Allah, in order to further their cause have increased dramatically throughout the years. This research paper will explore what has happened within the Islamic co mmunity to turn Islam from a peaceful and accepting religion to one that is synonymous with brutality, death and terrorism. Today is probably not the first time you are going to read that Islam is a religion of peace and it does not permit Muslims to kill innocent and defenseless people. Its practically everywhere, type the words in your internet browser and you will find hundreds of articles authored by Arabs and supporters claiming Islam is innocent and not to be blame for the chain of ruthless and barbaric terrorism attacks around the world. Some of them even have the nerve to point their fingers to the west accusing the Americans of making false connection between Islam and Terrorism. It is true that we cannot label Muslims as terrorist and we do believe that majority of them are god fearing and peace loving people. However, the reality that the teachings of Islam encourages fundamentalist to brutally slaughter innocent people, men, women, and children are absolutely not anyone's idea of a peaceful religion and somebody or something must be responsible for it. The increasing role of Islam in terrorism is not entirely surprising considering the fact those Islamic extremists are using the doctrines of Islam to justify their killings. Furthermore, If we are going to consult some of the teachings of Islam or shall we say the teachings of Prophet Mohammed (Peace be upon him) through the articles written by their scholars, we will come across some terrifying verses in the Qur'an1 that undeniably encourages violence. Since it is the source of inspiration by Islamic extremist, the study of Islamic teaching is vital in learning the truth behind the persistent and increasing propagation of terrorism against western countries and unbelievers.

Substance abuse Research Paper Example | Topics and Well Written Essays - 2000 words

Substance abuse - Research Paper Example It shall also discuss how substance abuse can be solved using various social controls. Finally, this study shall also explain the potential social or economic benefits which may result if the recommended changes were to be implemented. This study is being carried out in order to establish a clear and comprehensive understanding of substance abuse as it applies in the workplace. Discussion According to the World Health Organization (2011), substance abuse â€Å"refers to the harmful or hazardous use of psychoactive substances, including alcohol and illicit drugs†. Use of psychoactive substances can lead to dependence syndrome which includes various behavioral, cognitive, and physiological symptoms apparent with the persistent use of the substance. Aside from these symptoms, the user has a persistent need to use the substance and a difficulty in controlling the use of the drug even with the appearance of negative consequences (WHO, 2011). Moreover, after repeated use, there is a tolerance developed for the substance and the failure to use it often causes symptoms of physical withdrawal. Such symptoms manifest with unfavorable outcomes for the user. Depending on the drug or â€Å"substance† of choice, substance abuse can have both positive and negative effects on one’s physiology and psychopathy. First and foremost tobacco brings about feelings of pleasure; it improves performance, and it helps in weight control. It also reduces feelings of hunger and depression (Daly, 2011). However, the nicotine content of cigarettes is addictive; moreover, cigarette smoke causes health hazards like lung cancer, heart disease, peptic ulcer disease, and eventually for some, strokes. Another substance, alcohol serves as a â€Å"pick me up† for many users (Daly, 2011). However, it is actually a depressant as it decreases inhibitions, reduces muscle control, and slurs speech. Excessive use of this substance is likely to cause liver failure, heart disease, and cancers of the esophagus, pancreas, and the stomach (Daly, 2011). Drugs and similar substances cause various effects on the user. Marijuana, for example, creates feelings of pleasure and relaxation; however it can also cause impaired coordination and memory (Daly, 2011). Cocaine causes pleasure and increases one’s alertness; however, it can also lead to paranoia, heart attacks, as well as brain, kidney, and heart damage. Heroin causes feelings of drowsiness, pleasure, and reduced breathing rate; however, abuse of the drug can cause death and trigger complications with the use of dirty needles, complications like destruction of the heart valves, abdominal cramps, confusion, and sweating (Daly, 2011). Methamphetamine is a stimulant and increases alertness, reduces appetite, and increases one’s pleasure; however abuse of the drug can cause heart attacks, high blood pressure, and strokes. Long term effects include hallucinations, weight loss, and heart damage (Daly, 2 011). Other drugs like Ecstasy are stimulants which allow users to participate in all night parties. For some users, it also serves to improve their mood. These substances create various effects on users, and with the abuse of these drugs, the users would likely feel euphoric. The danger is seen with stopping their use which can cause the manifestation of withdrawal symptoms. These symptoms are often difficult to hide in the

Annotation Assignment Example | Topics and Well Written Essays - 500 words

Annotation - Assignment Example An interesting verbatim quote from the article is â€Å"these seemingly innate feelings may help explain how quickly and easy rituals serve that purpose† (Lau 1). The article is very short. Lau merely reflects on the article’s findings and hypothetical framework while failing to explore the ways the researchers came to these conclusions after the research. The article should have discussed the change in theory before the experiment and after making the new findings. Instead, Lau presented an extension of the study’s abstract section, which is very succinct. Despite the shortness, the article covered all crucial aspects of the study. Lau compares the findings of the first study with a previous one concerning the same matter (Lau 1). This comparison brings the article up-to-date and clear. I found the study more interesting than the article itself. The sample used, research design, purpose, and reasoning of the study was compelling. Lau further cites resemblances between customs across traditions like hitting wood and spitting that the study’s researcher noted before the actual study. The article may be used for a piece of writing as a basis for an abstract idea concerning superstition amongst human beings and its role or purpose evolutionarily, socially, or psychologically. This type of support arises from the author’s inclusion of the follow-ups made by the researchers. The author says the relationship between the beliefs surrounding suspicious and random activities such as knocking on wood and tossing tennis balls have â€Å"a common underlying mechanism† (Lau 1). This quote expresses the author’s interest in the topic but insufficient understanding of the study being outlined. the author could have added two more comparisons with recent systematic findings to be thorough about the thesis and hypothetical framework. Instead,

Review of ( Things Fall Apart) Essay Example | Topics and Well Written Essays - 500 words

Review of ( Things Fall Apart) - Essay Example The missionaries affected this unity by drawing away the members of the society who were not perceived as being important by the Umuofia society. These men embraced the religion that taught them that they were as important as any other members of the society. Even though this change benefited the few who accepted the new religion, it also exposed the society to the possibility of being exploited by the missionaries. Okonkwo was richer than his father, Unoka, ever was. Okonkwo hated what he perceived to be weakness in his father. He probably felt that his father had not been able to acquire riches and standing in the community because of being weak or ‘feminine’. In Igbo society, the rich were feted but the poor were mostly disregarded and looked down upon. The poor had different false accusations put on them and it would appear that they were often the scapegoats of the community whenever unexplainable things took place. In the book, Okonkwo, who had â€Å"three wives, a barn full of yams, and two titles† was respected (Achebe, 18). However, his poor father was not even accorded a decent burial but carried to the forest to be eaten by wild animals. Culture is not usually static but dynamic. Do you agree? Where would you place the Igbo culture? In your opinion, do you think that traditional practices such as the killing of twins would have withered away over time without the intervention of Europeans? Analyze this with specific examples from the novel. Culture is always dynamic. The Igbo culture experienced its most challenging period with the coming of the White man. While the society’s respect of masculinity might give an impression of it being strong, it crumbled without the community members even staging a small war to chase away the missionaries. The Igbo community began a slow collapse because it had false foundations and actively destroyed the lives of all citizens who were not male and ruthless. It

Marketing assignment Example | Topics and Well Written Essays - 250 words

Marketing - Assignment Example This maintains consistency and keeps the message straightforward to all customers. Furthermore, the integration also allows for Best Buy to communicate to all purchasing markets, no matter how large or small. This helps position Best Buy as a household name, not to be viewed as a corporate monster. This shows people that Best Buy provides products to all people and its products and prices do not discriminate, which is a beneficial component to implementing a successful integrated multi-channel marketing campaign. We promote differently because our organization uses social networking much more effectively and primarily than Best Buy would. Best Buy uses the internet for mostly on-site advertising; however, our organization concentrates on using social media to allow purchasers to share the word about our products and specials. This is helpful especially considering that anyone who uses our social networking channels will be able to receive special coupons and discounts that can only be received through mobile or social media

Fire Protection Hydraulics and Water Supply Essay

Fire Protection Hydraulics and Water Supply - Essay Example o different parts of a building and for local distribution to the miniature network of pipes in the building and they convey water to these respective regions in large quantities. They are more reliable when two or more primary feeder systems are extended by independent means from the supply source to the most important regions of the municipality (Brannigan & Corbett ,2008). Secondary feeders are water distribution systems that are made up of network of pipes that are quite smaller in size to the Primary feeder system. They strengthen the water distribution system and are surrounded by different sections of the primary feeder system. The Secondary feeder system helps in the full concentration of water and control the rate of fire flow that is required at a particular region in a building. It is necessary to give two water delivery directions to any spot; hence the secondary feeder system must be arranged in loops (Brannigan & Corbett ,2008). Distributors are the smallest class of the water distribution system as they consist of much smaller mains when compared to the primary and secondary feeder system. The distributor system is mainly used for specific fire hydrants and individual units of users(Brannigan & Corbett

Chinesse Culture Essay Example | Topics and Well Written Essays - 2000 words

Chinesse Culture - Essay Example The aim of this paper is to do just that, as well as discuss several other particular issues, which are: the history of China in the United States, the traditional Chinese perceptions of health and illness, the traditional Chinese healing methods and views on death, and the current healthcare problems of China. By thoroughly addressing and discussing all of these issues, we will be able to come to a much more informed and knowledgeable understanding on the subject matter at hand overall. This is what will be dissertated in the following. The early history of China is rather complicated, primarily by that of the lack of a written language during this period, coupled with the existence of documents from later time periods which attempted to described certain events which occurred several centuries beforehand, thus obviously causing quite a bit of confusion and complexion. However the earliest comprehensive history of China, the Records of the Grand Historian, which were written a Chinese historiographer named Sima Qian in the 2nd century BC, and as well the Bamboo Annuals, are both able to trace and consequently show Chinese history from about 2800 BC, with an account of the Three August Ones and the Five Emperors. It is actually considered as being unknown as to who the first Chinese was to set foot in America, it is thought that more than likely it was a fisherman and that it was in San Diego. In the early 1850s, many Chinese came to California in search of gold, and later on they came as contract laborers to work on the railroads and other construction projects, and as gold mining was increasingly difficult for them and the construction projects were completed, they soon then began to seek other means of livelihood. From San Francisco and Monterey Bays the Chinese then began to go south to San Diego, where they ended up establishing a base to fish the waters all the way to Cabo San Lucas in Mexico. "They established a fishing village at Roseville in Pt. Loma and another at the foot of San Diego's New Town, the latter village to become Chinatown. They dominated this industry until 1890, and during its peak built and sailed as many as 18 junks. Besides a wide variety of fish, they had exclusi ve domain in the pursuit of abalone. They were able to supply all the fresh fish requirements of San Diego and to export dried fish products to other Chinese communities worldwide" (Lee, 1996). Then, starting in about the 1880s, the activities that were completed by the Chinese in San Diego increased, including construction of the Californian Southern Railroad between National City and San Bernardino, and as well they were involved with the work that was done on the San Diego Flume, which carried water from the Cuyamaca Reservoir to San Diego for 36 miles on 315 redwood trestles and through 5 tunnels. What's more, is that besides providing labor for large projects in irrigation and flood control, the Chinese were also involved largely in the mining of gold and precious gems in the mountains that centered in Julian. Besides fishing, which was one of the activities th

Supply Chain Essay Example for Free

Supply Chain Essay Definition: A supply chain is a network of suppliers, manufacturer and distributors which helps in transformation of raw materials into valuable products and delivering them to the customers at right price, right place and right time. The concept of supply chain applies not only to the physical products but also to services. In the case of services, suppliers become service supporter, manufacturer becomes service creator and the distributors become service provider. The aim of the supply chain is to create value by providing the customer with products and services efficiently. The supply chain is not a simple series of connections, rather it’s a complex chain of people and organizations connected to each other and interacting to create value. The various components of a supply chain are explained below: 1. Suppliers/Service Supporter: It refers to person(s), firm(s) or organization(s) that supply raw materials that can be used to manufacture the final product. For example in case of manufacturing car as final product, someone who provides tyres, engines, car chassis or any other part would be called a supplier. In case of a service, it refers to someone who provides the support in the creation of the service to the customer. For example in case of creating hotel services for customer the catering, the laundry etc. act as service supporter. In a supply chain there do not exist a single supplier, rather there are multiple suppliers or multi-tier suppliers. The supplier which is closest to the manufacturer is called first tier supplier and the chain goes on to second tier, third tier†¦ as we move away from the manufacturer. For example in car manufacturing supply chain the firms providing engines, windows, car chassis, tyres etc. are first tier suppliers whereas the firms providing steel to manufacture car chassis, rubber to manufacture tyres are second tier suppliers. 2. Manufacturer/Service Creator: It refers to person(s), firm(s) or organization(s) that manufacture the final product by processing  and assembling all the raw materials. In case of services it refers to someone who assembles all the service supports and creates the final service. A firm can act both as a supplier and a manufacturer. In above case of car manufacturing the firm which supplies tyre to the manufacturer of car act as supplier for that firm but it acts as a manufacturer for the firm supplying rubber. 3. Distributor/Service Provider: It refers to person(s), firm(s) or organization(s) that take the finished (final) products to the customer. So in case of car supply chain, the showrooms or dealers that provide the cars to customers are distributors. In case of a service, it refers to someone who provides the final service to the customer. For example in case of telecom services, Airtel, Vodafone etc. are the service providers. There can be many distributors in a supply chain depending upon the customer location. Sometimes the customers get the final product/service directly from the company showrooms and stores (for e.g. BMW and Audi showrooms, McDonald’s outlets) while sometimes the product reaches the customer through a network of wholesalers and retailers (the FMCG products, Pepsi and cola drinks etc.) 4. Customer/Consumer: They are the one who use the final product or service.They end this chain. A Case study of Ford: How did Supply Chain system helped the company to grow. Since the 1970s, the Big Three automakers (GM, Ford, and Chrysler) have seen their home markets invaded by foreign-based auto manufacturers (Toyota and Honda). In addition, the auto industry was facing overcapacity of an estimated 20 million vehicles. This lead to decreased profit margins for automakers as well as reduced sales. So, with all of these issues in the automobile industry, it was no wonder that Ford felt like it needed to make some changes to compete. Ford, like many older companies, was still using a traditional to their supply chain. Ford had tried to control as many aspects of the end vehicle  production as possible; from the production of raw materials in steel mills and rubber plantations, through all of the design, manufacturing, assembly and distribution activities. A truly vertically integrated supply chain. Unfortunately, this approach made it difficult for Ford to complete in the global automobile industry, and for that reason Ford Management felt it was time to change Ford’s supply chain. Since the late 1980s, Ford has been using a modified version of the traditional supply chain approach, by utilizing outsourcing and partnerships to handle certain functions of the supply chain. Ford does this through its â€Å"Tier 1† suppliers. These suppliers have a long term relationship with Ford and then they manage the relationships with the larger base of component suppliers. Later on Ford began using virtually integrated supply chain. With a virtually integrated supply chain, we instead have loose affiliations of companies organized as a supply network, where physical assets are replaced by information. Within a virtually integrated supply chain, manufacturing continues to be controlled by the company’s planning department, however this is not through the issuing of purchase orders, but instead by providing logistics management and forecasts for demand and receipts. With this information, the companies’ manufacturing partners can plan their production to meet the needs of the company and the market. Finished goods are no longer delivered by the company, instead they go directly to a warehousing/distribution partner who sends the products to the customers as orders come in. External Sources used for reference: http://www.slideshare.net/adithya_msridhar/ford-motor-final-presentation http://en.wikipedia.org/wiki/Supply_chain

Supermarkets And Consumer Behavior In Vietnam Marketing Essay

Supermarkets And Consumer Behavior In Vietnam Marketing Essay Introduction; product and assignment First I believe it is important to briefly fresh up the memory of what product this assignment is based on. Or at least what the outcome of this gathered information will be compared against. The product to introduce in Vietnam is CartCom. It provides the super markets with a new way to communicate with their customers. It is a plastic bracket that is clicked on the handle of the shopping cart and it can be provided with material as advertisements from suppliers or information from the chain. This material is printed on cardboards and put inside the bracket for customers to observe, read, remember and eventually shop. This assignment will emphasize on the change in the Vietnamese society concerning the way they shop and where they shop. There will be focus on numbers, statistics and facts to justify my statements. First I will concentrate on the change from the charming and typical Vietnamese street markets, to the more western way of grocery shopping: the super markets. Later on I will turn the focus on to the consumer behavior in Vietnam and how the presented information affects the introduction of CartCom to the retail chains in Vietnam. The change from traditional street markets to modern supermarkets C:UsersKamillaDesktopcoop mart in vietnam.jpgC:UsersKamillaDesktopStreet market in Vietnam.jpg There has been a remarkable change in the socio culture regarding the shopping in Vietnam. The trends have now changed the routines of grocery shopping and preferences from street markets to super markets. 56% of the total population in Vietnam is below the age of thirty.  [1]  A young population means growth in purchasing power and therefore the super markets could target Vietnam, expand and push the people of Vietnam to join in on this kind of shopping culture. Vietnam retail Industry Analysis has found that Vietnam is set to undergo a huge transformation from 2007 to 2011.  [2]  The air conditions mini marts and the supermarkets are becoming dominant. This also means that Vietnam is currently experiencing significant changes to the distribution system in particular, but also the food system it selves.  [3]   Supermarkets are replacing the traditional Vietnamese hawkers and markets. Their street life, shopping habits are changing because of western trends are taken into consideration and followed. Many are disappointed, especially guides and tourists, because local markets and street vendors are now closing. But this is all because of the change in the socio culture and the change in the peoples preferences regarding their shopping habits. The government is encouraging the boom in shopping centre development and the abandoning of traditional markets.  [4]  The supermarket business is very successful and the Vietnamese retail market is viewed as the third most promising retail market in the world.  [5]   Supermarkets versus street markets How could the supermarkets take charge in Vietnam? Do they provide the same value as the old markets? Probably they do, if not they would not survive. Concerning the consumer behavior there are three topics to touch upon regarding the Vietnamese retail market. The numbers are collected at Ac Nielsen ´s report on groceries in Vietnam from 2010. First I found that 67% of total consumer expenditure is on fresh food. This means that eventually the supermarkets became excellent in their offerings of fresh food, so the consumers could turn from the street markets (known for the splendid fresh groceries) and to the supermarkets. If the supermarkets did not offer a satisfying solution to the consumers need for fresh food, I believe this change would not be happening so quickly and maybe the local markets would survive a bit longer. The supermarket chains knew what they needed to provide to turn the consumers into supermarket shopping instead of street market shopping. And they succeeded. The second important issue to touch upon is that most consumers (64%) are aware of price changes and are continually searching for promotions. So the supermarkets have an advantage regarding their opportunity to purchase large amounts of goods and groceries, store them and offer promotions weekly and even daily. This in balance with the promise of always having fresh food. High quality goods and frequent big sales are drawing large numbers of shoppers to supermarkets and away from traditional markets. Supermarkets in Ho Chi Minh City are crammed with people during weekends and attracting most middle-income customers.  [6]  This proves the strong positions the supermarkets are now gaining in Vietnam, and Ho Chi Minh City. Finally it is said that Vietnamese people buy and use Vietnamese products. In connection with CartCom; this is why we chose not to provide the advertising material to the CartCom in addition to the bracket. The supermarkets know their suppliers and they know their customers, we have no knowledge and nothing to contribute concerning the design and decisions for the material used inside. To expand the value in our product to new highs, we will look into the possibility of introducing the screens instead of the plastic bracket. We believe this is yet to expensive and complicated, but when we have gotten the retail chains to see the effect of CartCom, we believe there is opportunities for a digital screen on the carts where you will be able to have your shopping list and also receive information and advertisements. Consumer behavior in Vietnam; south compared to north A finding concerning the consumer behavior alone is worth noticing. This is the differences in consumer behavior between north and south in Vietnam. We will introduce CartCom to Ho Chi Minh City (HCMC) primarily, so I will focus on this city describing the behavior. Regarding promotion the people here favor all types of promotion, and from my point of view they are more innovative and unrestricted. Price promotions alone will not appeal strongly to the consumers in HCMC. In north this type of promotion is the most effective. As a result the CartCom can be explored in many different ways in the south and not only be used to push sale and push information on low prices. The supermarkets can use CartCom to provide advertising using the supplier brands in other promotions like for example dinner tips and exclusiveness, quality and accessibility in stores. One last finding worth discussing is that the people in HCMC and in the south are more early adapters than in the north. It is always important to think of the decision makers. We are in the b2b market and when selling to companies, in our case the supermarket chains, the decision makers will also here be the key to success. Who are making the decisions whether or not to start using CartCom? One thing is certain; if it is people from south that makes the decisions we are more likely to be approved. The supermarkets are in the b2c market and they make decisions on the basis of what they believe their customers will approve of. People in HCMC are innovative, early adapters and approving of new ideas concerning promotions.  [7]  I believe HCMC is a right choice because CartCom has a good chance of succeeding there and also because the people here fit the description of what kind of customers needed for the desirable response we wish to achieve. Conclusion; CartCom in Vietnam We have reasons to believe that the consumer behavior inside the supermarkets in Vietnam do not differ from other countries. The reasons why that is, is the supermarkets have not done any radical changes within the stores to adapt other that of course different food and local suppliers. The customers in Vietnam is like other customers visiting supermarkets, they usually bring a shopping list and make use of a shopping cart or a basket. The customers shopping with kids can place the kids in the cart, but this will not cover the CartCom. As shown in the pictures there are still room for CartComs new advertising space. In the picture to the left a child has joined in on the shopping, the CartCom will be placed under the shoppers right hand. There are cart with baby seats on top of the handle, but they only cover the old seat like this one is using, and not he handle. The bracket is placed on the handle where the cart is being pushed, as shown in the picture to the right. C:UsersKamillaDesktopcartcom.jpgC:UsersKamillaDesktopbaby i vogn The shopping will take place as it usually does, only we see a trend for larger purchases and this may make room for larger stores and bigger amount of carts in the stores. Up until now there had been a change in consumer behavior from street market shopping to the supermarket shopping. This has been The Co-op Mart chain that is CartComs first target has had an increase in both customers and revenues by more than 40% compared to the same period last year.  [8]   There has been a sufficient increase in the supermarket industry and this gains all participants as well as the chains. CartCom we believe will be one of the participants and the increase in profitability in this industry will create opportunities for CartCom to sell more and eventually expand with the screens, as shown in the picture. C:UsersKamillaDesktopskjerm cartcom Will the consumers continue changing their behavior? Another thing worth noticing is the perceived threat of consumers changing their behavior, as they have been doing up until now. The average perception of this is analyzed in Ac Nielsens report on grocery shopping from 2010. The results tell us that Vietnamese consumers are anticipated to change their behavior on several highlighted elements. Elements like purchasing more local food, buy bigger packs to save money, purchase more on promotion and change channel of information received. However because it is expected to change on every subject, I believe this is just another hint telling us that the retail industry will continue growing. I believe the consumer behavior will keep on changing into the western way of shopping, in supermarkets with carts and postponed for in-store advertising. This way of shopping also includes the large purchases to save money and advertising for low prices. The push marketing strategy is becoming old and the chains, we believe, is in need for a new and innovative way of exposing the customers with communication material. I want to highlight one finding from this model. It states that they are anticipating the Vietnamese consumers to buy more Vietnamese products in the close future. This is likely to be a trend to support the countries operations and not import. Also it is supporting short travelled food and environmental focus. Conclusion How inhabitants do their shopping is different in every country. In Vietnam there has been a change from street markets to supermarkets and this creates opportunities for several participants. CartCom is one of them and by introducing a new way of reaching out to consumers during the shopping, we believe we can expand to using screens and that way not be duplicated easily because the plastic brackets are just the beginning of a revolution within in-store advertising. The Ac Nielsen grocery report 2010 http://docs.google.com/viewer?a=vq=cache:y_ldKXyUxcsJ:www.acnielsen.com.vn/site/documents/NielsenVietnamGroceryReportAugust2010.pdf+annual+grocery+report+vietnamhl=nopid=blsrcid=ADGEEShbEBLuDEgDbLQ2NJ5S7dE88LIKbDgtivJ7sJ2yy_M75REjQQvFQQx-1ui3bKdTaaBJi1WKPjwytuw2cjV4IsjqpxLiHUYW0vwxkVm2EwIo1FQo3N7N-INR1KExLRr7znvufnOqsig=AHIEtbSERBeXR8i9t1hcDfpPRnF00k4_7A

Psychology Essays Relationship Therapist Client

Psychology Essays Relationship Therapist Client Relationship Therapist Client In the book â€Å"The Process of Counseling and Therapy† the authors outline a framework and series of guidelines for becoming a more effective psychotherapist. The purpose of a therapist is to help the client help themselves, gain a better understanding of his thinking, feelings and behavior, which will help him perform better in those areas of living, which have been limiting. The author also focuses on authenticity in the relationship between therapist and client, provides information on clients from different ethnic and cultural backgrounds (African-Americans, Hispanics and Asians), gay and lesbian clients, the elderly and clients from different religious backgrounds, and clinical information in regards to groups, individual and family. In this paper I will compare the differences in these therapy settings. People go to therapy because they have problems and need help in solving their problems. Some individuals, when faced with difficulties may be able to work them out and that is well. But if they cannot, seeing a therapist can help them choose a path to take for the solution to their problems. A person may choose to see a therapist on an individual basis. The reason being that they can speak more freely one-on-one rather than in front of many people, even if it is their own family. The only draw back in individual therapy is that if the clients’ problems stem from something going on within a family unit, it could be more difficult for both the client and therapist to resolve some of the problems the client has. In the movie â€Å"Ordinary People† I feel that had the family, as a whole, go to therapy, and the family unit would have stayed in tack. There is no guarantee that this would have been the outcome but I feel that Conrad’s mother needed to find a way to express her feelings. I feel that deep down inside she felt compassion but on the surface there was a wall which she and her â€Å"ideal† way of living produces, and she just couldn’t get through it alone. In individual therapy you get feedback from the therapist, which could be all that a client needs. Making a decision to begin could be monumental in itself and going for individual therapy could make you feel that you’re in a safe emotional environment. The client could feel that with the caring therapist there is no need to hold back for fear of criticism or judgment from other. A client who is puzzled by the things that keep happening to them can be shown with individual therapy, why these things happen and what they can do to gain control of their life. Individual therapy also enables the client to examine at their own pace the origins of there problems and also have a feeling of privacy and confidentiality. There are certain objectives in individual therapy. Clients will establish a relationship of trust to facilitate to come to terms with their issues. Another objective is to help the client discover and implement ways to change and improve THEIR life and also to promote the understanding of emotion and enhance the client’s ability in THEIR relationships. In â€Å"Ordinary People† by Conrad going for individual therapy he attained these goals but the family as a unit still fell apart. This is where I feel family therapy would have helped. Just by Conrad’s father meeting with Dr. Berger one time helped him see the family for what it was and made him realize that Conrad’s emotions weren’t the only cause of the family’s problems. In family counseling, the therapist works with the entire family system. Family counseling can help a family adjust whenever there is a change in family dynamics or you can simply realize that the family has gotten into a â€Å"rut† and you may want to achieve a healthier style of interaction. There may be times during family counseling that sessions may involve only a few family members or even a single individual. Family therapy usually is initiated by one member going or is brought to a therapist with particular problems. The therapist must then decide which therapist option will best meet the needs of the person or persons seeking help. Since change in any one family member inevitably has its impact on the whole family group, it is important to determine which option to choose. Family therapy is considered when a family appears to be having difficulty making the changes needed to pass from one stage to the next. It is an effective way of dealing with problems that are embedded in a troubles family system. It can also be usefully combined with treatment of individual family members. The difference between individual counseling and family counseling is that even though it seems that a client in individual therapy has reached his personal goal if there is still conflict when the family unit it will be harder for the client to deal with his role within the family. One major success of family therapy is to learn about how to be part of a group and at the same time be separate. Many families have difficulty achieving this balance. Either they emphasize family solidarity to such an extent that individual members have to relinquish their independence, or they emphasize individual independence to such an extent that there remains no family commitment whatsoever. Very often the difficulty in balancing these two, underlies the problems that families in therapy experience. It is very unusual for a family to enter family therapy with the understanding that family change or some change in the structure of the family is desirable. The usual complaint is that someone is acting up and the family is having trouble controlling him/her. The job of the family therapist as opposed to the individual therapist is to help the family develop additional goals in order to expand their perception of the problem related to the group-interaction level. In individual therapy the therapist would be counseling the so-called â€Å"troublesome one† one how to deal with his feelings and how to cope with the family around him and also in individual therapy the therapist is only hearing what his client has to say and can’t really get the â€Å"big picture†. There are times when a parent will call a therapist to make an appointment for her child whom she says is acting irresponsible and could not be depended on. She also may explain that there are two younger children in the family and that the older child’s behavior would have a bad effect on the younger ones. When speaking to the therapist he may suggest that the whole family come to the first session because it would be important to get all the family members ideas about what was going on. After asking each member of the family to explain why they thought they were there it was discovered that each member had a different goal based on individual understanding of what was happening in the family. Had the therapist just seen the â€Å"problem child† he would have helped him/her but not the family as a unit. In family therapy each member has a goal that is different from the other member’s goal and also the family as a unit has a goal. The therapist develops goals that encompass some significant behavioral pattern changes within the family. The therapist wants the family to experience a safe environment where no one feels that it is solely their fault for what is going on in the family. Some of these goals may be better communication, improve empathy and understanding, improve the ability to deal with and accept differences, improve independence and individualization and to develop a balance between individual independence and family solidarity. Goal setting in family therapy is connected with the work of the therapist itself and the developmental stage of the family. Whereas in individual therapy just the client and therapist set goals for the client to gain control of what he/she desires. The development of the family relationship dynamic is crucial to individual person development. Effective communication throughout the family is very important. Each member of the family must have a choice and be listened to. Group therapy is different from individual therapy in a number of ways. One difference is the number of people in the room with the therapist. Originally group therapy was used as a cost-saving measure, in institutional settings where many people needed psychologists to discover that the group experience benefited people in many ways that were not always addressed in individual therapy. Since we live and interact with people everyday, we know how beneficial it is when we take the time to share our experiences and challenges with others. In group therapy it provides a place to come together with other. Here the client can share problems and concerns and learn from and with each other. The client can get support and knowledge from other group members and also given the opportunity to experiment new behaviors in front of the group. There is another difference between individual and group therapy, at least not in the same way. In group therapy you would get feedback from a group as opposed to just the therapist. Also in group therapy there is an aire about how group members use each other in their process of growth and change. There is also much information that can be attained in a group. For example, another member may know of a book in which your problems are identified and solved, which could be helpful in your own process or there could have been a documentary which could also be helpful to you. Also, you use of body language and how to become more aware of it, is a skill which you can practice. Many people, when confronted with a problem, will respond with â€Å"I didn’t say a thing† and not understand why they are being pinpointed with a problem attitude. Body language is a very strong way in which we communicate our feelings and thoughts but just don’t realize it. Social skills is another skill in which the client can learn how to listen to others and share his/her thoughts and feelings in an appropriate way. In an individual therapy session, the client has only the therapist to get feedback from. In a group there is a need to learn how to communicate with each other openly. Most individuals’ problems stem from interpersonal relationships; individuals in a group can openly discuss it in the presence of others and help the client help him/herself work them out. Communication skills acquired and learned and developed in a group is an important aspect in any therapy, especially group therapy. If the client has the confidence in he/her ability to make good contact with others it will help him/her to be more confident with themselves and help build their own self-esteem. In group therapy each member has an opportunity to try out new ways of behaving and they also have the opportunity for learning more about how they interact with others. The main benefit group therapy may have over individual therapy is that some patients behave and react more like themselves in a group setting than they would in a one-on-one with a therapist. The group therapy patient gains a certain identity and social acceptance from their membership in the group. They are not alone. They are surrounded by others who have the same anxieties and emotional issues that they have. Seeing how others deal with these issues may give them new solution to their problems. Group therapy may also simulate family experiences of patients and will allow family dynamic issues to emerge. The success of group therapy is that people feel free to care about each other because of the climate of trust in a group. Most therapy groups do have some basic ground rules that are usually discussed during the first session. Patients are asked not to share what goes on in the therapy sessions with anyone outside of the group. This protects the confidentiality of the other members. They may also be asked not to see other group member socially outside of therapy because of the harmful effect it might have on the dynamics of the group. There may be risks in group therapy as apposed to individual therapy. Some very fragile patients may not be able to tolerate aggressive or hostile comments from group members. Patients who have trouble communicating in group situations may be at risk in dropping out of the group. If no one comments on their silence or makes an attempt to interact with them, they may begin to feel more isolated instead of identifying with the group. Therefore, the therapist usually attempts to encourage silent member to participate early on in treatment. Sometimes, a client is recommended to seek individual therapy until their therapist feels that the client is ready to benefit from group therapy. If they therapist does not run groups he/she may refer the patient to a group therapist while continuing to see the patient individually. After reading the book, the â€Å"Process of Counseling and Therapy† by Janet Moursund and Maureen C. Kenny, I feel that patients gains a better understanding of themselves and a stronger set of interpersonal and coping skills through the group therapy process. In family therapy the development of the family relationship dynamic is crucial to individual personal development. One common goal in all three therapies is the acquisition of communication skills. Effective communication throughout the family is very important as well as communicating in the social circles. Each individual should have a voice and be listened to and also ready to hear what others have to say.

James Baldwin’s Visions Of America and Richard Rodriguez’s Hunger of Me

James Baldwin’s Visions Of America and Richard Rodriguez’s Hunger of Memory  Ã‚     Ã‚  Ã‚   Many immigrant and minority narratives concentrate their efforts on the positive side of the American dream. These particular stories narrate a person's struggle and rise through the ranks of the Am6rican hierarchy focusing on the opportunities that seem to abound in this country. While these stories are well and good. they do seem to soft peddle the flip side of this country's attitude toward the immigrant and minority. America is a land of milk and honey and opportunity, but unfortunately most new officiates or unwilling participants in the American culture face an American nightmare that leaves its effects on the individuals, families and cultures for generations to come. America has its own deeply seated prejudices and stereotypes of people from outside its walI5 and these prejudices force some immigrants and minorities either to abandon former cultural ties in order to assimilate or to strap on the baldric of equality that changes their lives forever. Two authors, in particular, will help explore this idea that an immigrant or minority experiencing the trauma of bigotry must in some way attempt to reconcile their own cultural heritage with the demands of a new society that objects to their very cultural difference. James Baldwin and Richard Rodriguez experienced this type of immigrant and minority angst regarding their own ties to their cultural and racial backgrounds. Baldwin struggled with the desire to be a writer, not just a black writer, amidst the chaos and protests of the 1960's political movement and Richard Rodriguez battled between the pull of assimilation and the success it promised and his own feelings of familial betrayal... ...d, for their very words echo the sounds of their communities' cries for equal and peaceful co-existence. However, as both Baldwin and Rodriguez recognize and proclaim there will always be a need for their type of experiences because it is only through the loss of their cultural identity that they realized the precious gift it is. Works Cited Baldwin, James. "No Name In The Street". Visions Of America. Ed. Wesley Brown and Amy Ling. Persea 116oks: New York, 1993. 284-290. Harris, Trudier. New Essays On Go Tell It On The Mountain. Ed. Trudier Harris. Cambridge UP: New York, 1996. 1-28. Leeming, David. James Baldwin: A Biography . Alfred A. Knopf. New York, 1994. Porter, Horace. Stealing The Fire. Weslayan UP: Middletown, 1989. Rodriguez, Richard. Hunger of Memory: The Education of Richard Rodriguez: An Autobiographv. Bantam: New York, 1983.   

Comparing Websties of Popular Newspapers -- News Internet Web Computer

Comparing Websties of Popular Newspapers The Internet has become a very powerful tool in gathering news and information. Websites can direct individuals to literally thousands of stories pertaining to world affairs, national news, arts, sciences etc. that would normally not be found in televised or printed news. Not only can the Internet provide a superior quantity of information, but it also gives individuals the freedom of choice in what they read and view. Normal news outlets cannot give an individual this freedom, and due to the flexibility of the Internet, many people are rejecting traditional sources for news and media and obtaining their daily news via the Internet. Still, the newspaper industry has not been blind to the building popularity of Internet news. In fact, many newspapers are discovering that the use of the Internet is a low-cost way to increase readership and to increase revenues through advertising. Because of this, familiar newspapers such as the â€Å"New York Times,† the â€Å"Wall Stree t Journal† and the â€Å"Washington Post† have begun posting daily editions of their papers online. Each newspapers’ website can be viewed via the following links - http://www.nytimes.com/: http://online.wsj.com/public/us: http://www.washingtonpost.com/?LOAD_PAGE&reload=true. The remainder of this paper will compare the strengths and/or weaknesses of each sites’ layout, evaluate the variety of news content on each site, and try to determine the possible readership each paper is attempting to appeal to. These three particular newspapers are chosen due to their comparable fame and resources. This is important when evaluating a paper’s content because limitations in resources could restrict how effectively a paper can cover brea... ...d easily explain the higher focus on the fine arts found the NYT. Although no single newspaper of the three is superior to another, one should easily be able make a selection after evaluating each newspapers’ website for quality layout, diverse and detailed content, and after examining each site in attempt to determine a typical readership for each paper. The NYT and the WP both have skillfully designed websites, while the WSJ website lacks certain elements that make the other two sites seem more clean. However if you consider yourself a businessperson, the WSJ provides a much greater volume of business related stories that either the WP or the NYT. For more coverage of world affairs and the fine arts and sciences, the NYT is the paper of choice. Finally, to obtain additional political information or stories of human-interest, the WP is the paper of choice.

Patient Interview Essay

There are many components to consider a patient interview to be effective. During the workshop week in Toronto, I have learned those basic yet very essential components through the enactment presented. Firstly, it is really important to establish a good rapport when dealing with patients. A good rapport can create a relationship that is built on trust and commitment. Through this, patient can share private medical information without hesitations. An example of this was when the pharmacist greeted the patient and asked how can she be of help. She also showed empathy when she found out that the patient was in pain and told the patient she’d prepare the prescription right away. Listening is also an essential component. As a health care provider, listening gives the opportunity to know their needs and concerns. Acknowledging what the patient is really saying, maintaining eye contact, and recognizing and using body language are some of the things that I need to consider. If these are all effectively met, I think that this would help patients in becoming more involved with their medications/treatments, thus producing a positive patient outcomes. The probing or the way I ask question to patients also plays a vital role. It is important that I ask questions in a sincere way to obtain needed information or to just simply clarify something. Asking open-ended questions will help elicit relevant answers from the patient and not just â€Å"yes/no† answers. An example would be when she asked for allergies and asked for the specific kind of reaction that she had. Lastly, feedback is a must. Before ending the interview, asking for a feedback will allow me to check if the patient really understands what was taught. . An example of this was when she asked the patient how she would be taking the medication. This will help to reinforce adherence and make the patient to be involved in the treatment, reducing or eliminating chances of non-compliance. Patient interview is very important for a positive treatment outcome. It is not a simple process but I do hope that as I go along, I would be able to utilize all these components and achieve an effective patient interview.

Judaism †Meaning of life Essay

The meaning of life is a philosophical question concerning the significance of life or existence in general. It can also be expressed in different forms, such as â€Å"Why are we here? â€Å", â€Å"What is life all about? â€Å", and â€Å"What is the purpose of existence? † It has been the subject of much philosophical, scientific, and theological speculation throughout history. There have been a large number of proposed answers to these questions from many different cultural and ideological backgrounds. The meaning of life is in the philosophical and religious conceptions of existence, social ties, consciousness, and happiness, and borders on many other issues, such as symbolic meaning, ontology, value, purpose, ethics, good and evil, free will, the existence of one or multiple Gods, conceptions of God, the soul, and the afterlife. Scientific contributions focus primarily on describing related empirical facts about the universe, exploring the context and parameters concerning the ‘how’ of life. Science also studies and can provide recommendations for the pursuit of well-being and a related conception of morality. An alternative, humanistic approach poses the question â€Å"What is the meaning of my life? † The value of the question pertaining to the purpose of life may coincide with the achievement of ultimate reality, or a feeling of oneness, or even a feeling of sacredness. governs the universe. Closeness with the God of Israel is through study of His Torah, and adherence to its mitzvot (divine laws). In traditional Judaism, God established a special covenant with a people, the people of Israel, at Mount Sinai, giving the Jewish commandments. Torah comprises the written Pentateuch and the transcribed oral tradition, further developed through the generations. The Jewish people are intended as â€Å"a kingdom of priests and a holy nation†[69] and a â€Å"light to the Nations†, influencing the other peoples to keep their own religio-ethical Seven Laws of Noah. The messianic era is seen as the perfection of this dual path to God. Jewish observances involve ethical and ritual, affirmative and prohibative injunctions. Modern Jewish denominations differ over the nature, relevance and emphases of mitzvot. Jewish philosophy emphasises that God is not affected or benefited, but the individual and society benefit by drawing close to God. The rationalist Maimonides sees the ethical and ritual divine commandments as a necessary, but insufficient preparation for philosophical understanding of God, with its love and awe. [70] Among fundamental values in the Torah are pursuit of justice, compassion, peace, kindness, hard work, prosperity, humility, and education. [71][72] The world to come,[73] prepared in the present, elevates man to an everlasting connection with God. [74] Simeon the Righteous says, â€Å"the world stands on three things: on Torah, on worship, and on acts of loving kindness. † The prayer book relates, â€Å"blessed is our God who created us for his honor†¦ and planted within us everlasting life. † Of this context, the Talmud states, â€Å"everything that God does is for the good,† including suffering. The Jewish mystical Kabbalah gives complimentary esoteric meanings of life. As well as Judaism providing an immanent relationship with God (personal theism), in Kabbalah the spiritual and physical creation is a paradoxical manifestation of the immanent aspects of God’s Being (panentheism), related to the Shekhinah (Divine feminine). Jewish observance unites the sephirot (Divine attributes) on high, restoring harmony to creation. In Lurianic Kabbalah, the meaning of life is the messianic rectification of the shattered sparks of God’s persona, exiled in physical existence (the Kelipot shells), through the actions of Jewish observance. [75] Through this, in Hasidic Judaism the ultimate essential â€Å"desire† of God is the revelation of the Omnipresent Divine essence through materiality, achieved by man from within his limited physical realm, when the body will give life to the soul. Zoroastrianism Zoroastrianism is the religion and philosophy named after its prophet Zoroaster, which is believed to have influenced the beliefs of Judaism and its descendant religions. [77] Zoroastrians believe in a universe created by a transcendental God, Ahura Mazda, to whom all worship is ultimately directed. Ahura Mazda’s creation is asha, truth and order, and it is in conflict with its antithesis, druj, falsehood and disorder. (See also Zoroastrian eschatology). Since humanity possesses free will, people must be responsible for their moral choices. By using free will, people must take an active role in the universal conflict, with good thoughts, good words and good deeds to ensure happiness and to keep chaos at bay.

Remember the Titans, Directed by Boaz Yakin: Describing the Character of Gerry Bertier Essay

The film ‘Remember the Titans’ directed by Boaz Yakin filmed in the year 2000. in this essay I will describe how a character changes throughout the movie. the character I have chosen is Gerry Bertier the captain of the titans football team, in the movie Gerry changes from races to against racism. At the start of the film Remember the Titans, Gerry Bertier rushers to a fight against black people this is how Boaz Yakin explains that Gerry Bertier is racist because Gerry rusher into a fight without knowing the reason why the fight broke out. In my own opinion I think Gerry is racist because he is going to fight because he is white and he is against black people, so were Ray, Allen and the others that followed their captain Gerry Bertier into the fight. Half way through the movie when the titan’s football team is on camp Julius challenges Gerry because ray isn’t blocking for Rev (black football player) and Julius mentions to Gerry â€Å"attitude reflects leadership† Gerry then looks at Julius and starts to realise that what he is doing is wrong. I think what Julius said changed Gerry’s perspective because he looked shocked and he realises that he has to do something about Ray not blocking for Rev because he could get hurt and he needs to change his attitude to become a better captain. The morning after Julius’s and Gerry’s argument, coach Boone wakes the team up at 3am in the morning all coach Boones says is don’t get lost on the way, the team set out on a early morning run, coach Boone leads them to Gettysburg where he tells them about what happened there, when coach Boone is talking the director has captured a close up shot of Gerry that film technique shows the audience that Gerry is listening to coach Boone, later on in the film it proves that he listen to coach Boone because Gerry tells Ray off for not blocking he tells him to block Rev and Julius see that he is trying to change his perspective in how Gerry sees black people they look at each other and smile then Gerry taps Julius on the shoulder and says â€Å"this is left side† Julius replies with â€Å"strong side† they repeat those word over and over again. I think that Gerry is now realising that to become a great captain he has to overcome all the racism and work toget her in order for the team to achieve success. One of the games Ray ends up letting the opposition through and Rev gets hit and he breaks his wrist Ray acts like he doesn’t know what happened but Gerry knew that Ray didn’t block on purpose because at the start of the film Ray says to Gerry â€Å"I’m just buying my time† and Julius realises that he wasn’t going to block for Rev because he was black Julius tried warning Gerry and that’s how Gerry knew he didn’t block on purpose. After the game Gerry says to Ray â€Å" your off the team Ray† Gerry has kicked Ray off the team that’s shows that he has changed and he is non-racist no more by kicking ray off the team it also shows that he is putting the team before himself. I think that he has finally changed his perspective about racism. In conclusion, the director Boaz Yakin has made the audience realise that the main character that changed for the good of things was Gerry Bertier he went from racist to non-racist he overc ame many obstacles and he united his football team the titans.

The Return: Nightfall Chapter 37

As she fell, it all rushed through her mind. The first time she had seen Stefan†¦she had been a different person then. Ice-cold outside, manic inside – or was it the other way around? Still numb from the death of her parents so long ago. Jaded by the world and by anything to do with boys†¦A princess in an icy tower†¦with a lust only for conquest, for power†¦until she'd seenhim . Believe. Then the world of the vampires†¦and Damon. And all the wicked wildness she'd found inside herself, all the passion. Stefan was her lynchpin, but Damon was the fiery breath beneath her wings. However far she went, Damon seemed to lure her on just a little farther. And she knew that one day it would be too far†¦for both of them. But for now, all she had to do was simple. Believe. And Meredith, and Bonnie, and Matt. She had changed relations with them, oh, most definitely. At first, not knowing what she had done to deserve friends like these three, she hadn't even bothered to treat them as they deserved. Yet they had all stuck by her. And now shedid know how to appreciate them – knew that if it came to that, she would die for them. Below, Bonnie's eyes had followed her dive. The audience on the widow's walk looked, too, but it was Bonnie's face that she stared into: Bonnie startled and terrified and disbelieving and about to scream and realizing at the same time that no screaming would save Elena from a headlong dive to her death. Bonnie, believe in me. I'll save you. I remember how to fly.